.shop-welcome {
  padding: 64px 32px 48px;
  text-align: center;
}
.shop-heading h1 {
  margin: 0;
  padding-left: .28em;
  font-size: clamp(1.6rem, 3vw, 2.2rem);
  font-weight: 500;
  letter-spacing: .28em;
}
.shop-heading p {
  margin: 10px 0 24px;
  font: .75rem Georgia, serif;
  letter-spacing: .2em;
}
.shop-hotaru {
  display: block;
  width: min(100%, 820px);
  height: auto;
  margin-inline: auto;
}
.shop-return {
  display: inline-block;
  margin-top: 24px;
  padding: 12px;
  font-size: .875rem;
}
@media (max-width: 760px) {
  .shop-welcome { padding: 8px 12px 30px; }
  .shop-heading p { margin-bottom: 20px; }
  .shop-return { margin-top: 20px; }
}